HypoText
The problem
02 · The problem
Your reader changed.
It can’t read you.
AI crawlersChatGPTClaudePerplexityGemini
Crawlers arrive. Your brand is JavaScript. They are turned away.
It doesn’t click, scroll, or run JavaScript. AI assistants now sit between your customers and your brand. They read, decide what to trust, and hand over a shortlist. If they can’t read you, they recommend someone else.
Three things go wrong
01
AI can't read your brand.
JavaScript-heavy pages look empty to most crawlers.
02
You can't see what AI says about you.
Analytics and SEO tools don't track AI answers.
03
AI visitors get a generic page.
Your highest-intent traffic lands on the same page as everyone else.