The AI Visibility Platform
Before they visit your website,AI has already introduced you.
Discover what AI says about your brand, make your content easier for AI to understand, and turn AI-driven visitors into customers.
30-minute call · Pick a time that suits you
ChatGPT
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Listed, but unreachable
No contact data found
Complete details
yourbrand.com/contact
Claude
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Not mentioned at all
3 competitors cited · you absent
Now recommended
4 brands cited · you included
Perplexity
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Answered from the wrong source
stylediary.example · 3 years old
Answered from you
yourbrand.com · updated Oct 2026
01 · What HypoText is
One layer.
Two audiences.
One layer sits in front of your brand, and every request to it now comes from one of two visitors: a person, or a machine reading on their behalf. HypoText sits at the edge and tells them apart. Humans get the full experience you built. Bots get clean, structured, token-efficient content they can actually use.
Same URL. Same facts. Two payloads.
Human · full React page
Noise-cancelling headphones
Driver
30 mm
Weight
254 g
Codec
LDAC
Bot · structured markdown
# Noise-cancelling headphones **Price** $348 · **In stock** yes **Rating** 4.7 / 5 (2,140 reviews) ## Why it is recommended - 32 h battery, 8 h fast charge - Adaptive ANC, 4 mics - Multipoint to 2 devices ## Specs | Driver | 30 mm | | Weight | 254 g | | Codec | LDAC |
Drag to compare · same URL, two payloads
02 · The problem
Your reader changed.
It can’t read you.
Crawlers arrive. Your brand is JavaScript. They are turned away.
It doesn’t click, scroll, or run JavaScript. AI assistants now sit between your customers and your brand. They read, decide what to trust, and hand over a shortlist. If they can’t read you, they recommend someone else.
Three things go wrong
AI can't read your brand.
JavaScript-heavy pages look empty to most crawlers.
You can't see what AI says about you.
Analytics and SEO tools don't track AI answers.
AI visitors get a generic page.
Your highest-intent traffic lands on the same page as everyone else.
03 · One platform. Three layers.
Find out.
Fix it. Convert.
Start where it hurts. Discovery shows you where AI leaves your brand out, Infra makes you readable, Persona converts the traffic that follows.
02 · Fix itBe Readable
HypoText Infra
Make your brand readable to every bot
bot
human
Crawlers get clean content. Humans keep the full experience.
Explore Infra01 · Find outBe Cited
HypoText Discovery
See what AI says about your brand
You learn where you are invisible, and why.
Explore Discovery03 · ConvertBe Chosen
HypoText Persona
Greet the visitors AI sends you
The page matches the intent of whoever arrives.
Explore Persona04 · How the three work together
From invisible
to recommended
to converted.
Each layer feeds the next. Skip one, and the chain breaks.
1. Find out
HypoText Discovery
You learn where you are invisible, and why.
2. Fix it
HypoText Infra
Crawlers get clean content. Humans keep the full experience.
3. Convert
HypoText Persona
The page matches the intent of whoever arrives.
Each layer makes the others stronger. Infra gives Discovery clean content to optimise. Discovery brings Persona more qualified visitors. Persona turns those visitors into customers.
05 · Works with your stack
Connect in minutes.
No rebuild.
HypoText sits at the edge, so it works with whatever you've already built.
Frameworks
Deploy on
Two commands, three regions.
HypoText runs in front of whatever you already deploy. Point a domain at it, verify what each crawler receives, and you are live. Nothing in your repository changes.
06 · Built to be search-safe
Not cloaking.
Right format for
right user.
HypoText serves semantically equivalent content: the same information, presented in a format suited to each user agent. It is designed to follow Google’s webmaster guidelines, and you can review exactly what bots receive before it goes live.
07 · Pay-per-use pricing
No rigid tiers.
Pay for what you use.
Your plan is built around your AI traffic profile: no surprises, just a quote shaped to your needs.
Pricing is based on
- 01Number of bot visits
- 02Number of pages optimised
- 03Crawl frequency and volume
- 04Custom edge logic complexity
08 · Customer success story
Teams use HypoText.
Here’s why.
HypoText transformed how we handle bot traffic, saving us server costs and improving user speed.
P Raveender · Co-founder, Rizen
HypoText is an edge layer that makes your brand readable to AI crawlers (Infra), shows how AI platforms cite you and your competitors (Discovery), and tailors the landing page for AI-referred visitors (Persona).